Privacy Report
apple.com
24 minsYou saved by viewing the Good Privacy Scorecard (GPS) instead of reading and comprehending their current privacy policy
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Ready to nudge apple.com's Privacy Practices?
Let the company know about your concerns
What data is being collected and why?
Understand the personal impact of data collection on your privacy.
Brand
data collected
Third Party
data transferred
Collection Purpose
Brand
Generic personal information
Collection Purposebasic service/feature, service operation and security, additional service/feature, analytics/research, legal requirement, marketing, personalization/customization, automation
Contact
Collection Purposebasic service/feature
User profile
Collection Purposebasic service/feature
Demographic
Collection Purposebasic service/feature
User online activities
Collection Purposebasic service/feature, analytics/research
Location
Collection Purposebasic service/feature
IP address and device IDs
Collection Purposebasic service/feature, analytics/research
Computer information
Collection Purposebasic service/feature
Cookies and tracking elements
Collection Purposebasic service/feature, analytics/research, advertising, service operation and security, personalization/customization
Financial information
Collection Purposebasic service/feature, additional service/feature
Health information
Collection Purposebasic service/feature
Your Data is anonymized
Third Party
Generic personal information
Collection Purposeautomation, additional service/feature, legal requirement, service operation and security, basic service/feature, marketing, merger/acquisition
IP address and device IDs
Collection Purposeanalytics/research
User online activities
Collection Purposeanalytics/research
Cookies and tracking elements
Collection Purposebasic service/feature, additional service/feature, advertising
Your Data is anonymized
Ready to Nudge apple.com's Data Collection Practices?
Your control over your data
Connect with the peace of mind that comes with data control.
Edit
The right to edit your data on their servers
View
The right to view your data on their servers
Delete
The right to delete your data from their servers
Export
The right to export your data from their servers
Right to Object
The right to Object your data from their servers
Other privacy settings
Allows you to change other privacy settings
Ready to Nudge apple.com's User Control Choices?
Data retention
Discover the lasting presence of your digital interactions through data retention.
Unspecified
The time for how long the data is kept is not specified or not clear.
Ready to Nudge apple.com's Data Retention Practices?
What kind of security measures they take to protect your data
Feel confident knowing your personal information is shielded by robust data security measures.
Secure dataauthentication
User authentication, e.g., login to a user account, is encrypted/secured.
Generic
The policy makes generic security statements, e.g., “we protect your data.
Secure datastorage
Data is stored securely, e.g. in an encrypted format or database.
Child safety
How data from children is treated.
Secure datatransfer
Data transfer between user and website/app is encrypted, e.g., SSL, TLS, HTTPS.
Ready to Nudge apple.com's Security Measures?
Check Privacy of Other Brands
Reveal privacy practices of different companies, to make better privacy choices.